Allen Frantsen: Business Transformation Consultant

About Allen

Allen brings experience across system design, process improvement, financial modeling, and market research. His skill set sits at the intersection of technical execution and business decision-making, allowing complex problems to be translated into practical, simple solutions.

He has held key leadership roles at Fortune 500 companies, launched numerous successful products, and designed process improvements for organizations across the United States. As a licensed Michigan CPA, he blends strategy with technical execution at Excel Complete. In addition to architecting solutions, he actively writes code and guides our internal development teams in deploying and validating client solutions.

Project Costs

Typical projects start at $4,000 for custom workflow designs and small system rebuilds. Every engagement begins with a discussion of your business goals, constraints, and existing infrastructure to establish a scope customized to your needs.

Systems Design

This work focuses on how systems, data, and workflows operate and connect. This includes mapping processes, defining logic, and rebuilding manual workflows into reliable architectures. Common project areas:

• Process Improvement: Turning broken, manual tasks into automated, dependable internal systems and ERP builds.
• Data Governance: Connecting applications and ensuring clean data structures for financial and operational reporting.
• Data Warehousing: Structuring scalable data repositories to centralize your business information for long-term execution.

Modern applications rely on transactional databases to power real-time features, but business decision-makers need a structured data warehouse to support strategic reporting. Feeding transactional data smoothly into a warehouse via reliable pipelines is something many growing companies struggle with, and it is a key area of transformation Excel Complete focuses on.

Executive Leadership

Allen helps guide executive leadership services for organizations that need immediate or fractional support. The emphasis is on helping companies make the right decisions with both finance and technology. Common engagements include:

• Fractional CFO: Strategic financial structure, reporting, forecasting, and execution-driven decision support tailored for growing companies.
• Fractional CTO: Systems, data, and technology leadership to enable scalable, reliable operations for growing companies.
• Outsourced CFO: Dedicated financial oversight and forecasting for companies managing limited resources or navigating a tight operational pinch.
• Small Business CPA: Ongoing tax, accounting, and compliance support built for foundational business stability.
• Financial Due Diligence: Specialized analysis, risk assessment, and verification to support business acquisitions and transitions.

Work is led directly, with participation in stakeholder or board discussions to ensure key areas of transformation are executed smoothly and align with your long-term business goals.

Market Research

Transformation requires a clear understanding of customers, markets, and tradeoffs. Market research is used to reduce uncertainty before major decisions, combining studies with statistical modeling to make better decisions. Common project areas:

• Demand & Concept Validation: Designing studies and utilizing research tools to measure target audience interest before launching new initiatives.
• Pricing Optimization: Using statistical modeling to discover revenue-maximizing price points and define psychological pricing boundaries.
• Positioning & Feature Analysis: Identifying core product features that customers value most to cleanly differentiate your offering from competitors.
• Location Intelligence: Incorporating regional demographics, nearby competitor data, and foot traffic analysis to support geographic expansion and real estate investments.